Local Strategy Live: the course on Google My Business and Local SEO

07:28, 05/05/2021


In a complex historical period such as the one we are experiencing, characterized by the strong restrictions introduced to deal with the health emergency, companies are forced to reorganize their business. Today more than ever, in fact, the web represents the fundamental channel for reaching its customers.

In fact, in the difficult situation that Italy and the world are facing, adapting to the digital transformation process is the winning solution to optimize costs, improve productivity and increase revenues. For this reason there are many companies that decide to invest in marketing strategies, aimed at promoting products and services in the most effective way possible.

One of the winning solutions in this sense is to cure the presence on digital channels, particularly in the local area, as the purchasing process has moved online, a tool that more and more consumers choose to rely on.

How to improve your business thanks to Local Search systems

Promoting one’s services on digital channels is now essential to improve the interaction between the consumer and the company. To do this, you can use two particularly effective tools such as Google Maps e Google My Business, valid allies for companies that want to have a well-structured online presence.

To exploit the potential of these as effectively as possible sistemi local search, and understand how to use them for marketing activities, it is important to train in order to know all their functionalities.

For example, it is essential that the company enter online all the correct information relating to the place, contacts and opening and closing times of the business, necessary for improve positioning on digital channels and impose itself on its competitors.

Improving your visibility on the web is therefore the first step to reach an increasingly wider audience of potential consumers, who use applications such as Google Maps and Google My Business to choose whether to buy a service rather than another.

Local Strategy Live: between theory and case studies

To support companies in the implementation of winning strategies and make the most of the tools that technology offers, such as Google Maps and Google My Business, the “Local Strategy Live”, Now in its third edition, a training course divided into 8 meetings of 1 hour each that take place directly online.

Each will address a specific topic, so as to provide participants with the time necessary to acquire all the information and then apply them to the case studies that will be proposed during the lessons.

The main teacher of the course will be Luca Bove founder of Local Strategy Srl and one of the leading Italian experts for everything related to the world of Local SEO and Google My Business.

A format aimed at guaranteeing a perfect balance between theory and practice, thanks also to the analysis of real examples that aim to help the user to identify communication plans that can best adapt to their business. At the end of each meeting it will be possible to interact with the speaker through a question and answer session and to consult all the videos of the lessons through the online platform.

Local Strategy Live is the first course designed entirely for the Italian market, held by highly qualified teachers with solid experience in the sector, who make their knowledge available to the students, in order to develop a marketing plan through the optimization of their website and the correct use of local positioning systems.

In this sense, knowing how to manage Google My Business cards is important to reach an increasingly vast target of users: making the most of the features of this tool is in fact essential to improve one’s visibility and positioning on Local Search systems.

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